Chandrika, Wipro Consumer Care and Lighting’s Ayurvedic soap brand, has launched a new campaign featuring actor and long-standing brand ambassador Keerthy Suresh. The campaign uses a contemporary narrative rooted in the brand’s Ayurvedic heritage to highlight its promise of naturally glowing skin.
The TVC is set against the backdrop of a traditional Kerala wedding. It follows Gowri, a young girl intrigued by a mystery guest whose radiant appearance draws attention at the celebrations. As Gowri follows the guest through the festivities, the woman is revealed to be Keerthy Suresh. When Gowri asks about the secret behind her glowing skin, Keerthy names Chandrika as her trusted choice. The film also showcases the soap’s coconut oil base and seven Ayurvedic herbs.
Ravindra Ramavath, senior general manager, marketing, Wipro Consumer Care, said Chandrika has a heritage of over eight decades as India’s first Ayurvedic soap. He noted that a new generation of consumers is increasingly seeking a natural and authentic look, and the film brings this aspiration alive through its relatable narrative and Keerthy’s portrayal. By highlighting the Ayurvedic ingredients in a coconut oil base, he added, the campaign presents the promise of naturally glowing skin in a way that feels modern yet rooted in tradition.
The campaign has been rolled out across television channels in Kerala, outdoor media across the state and digital platforms, including YouTube.
