Sony LIV has onboarded Mondial Kommunications to manage its PR activities. The agency will work closely with the streaming platform’s team on strategic communications, media relations, content-led storytelling and amplification across its content slate and key programming initiatives.
Founded in 2015, Mondial Kommunications is an integrated communications consultancy headquartered in Mumbai. It works across media and entertainment, consumer technology, FMCG and retail, and offers services spanning strategic communications, media relations, content development and digital communications.
Sony LIV is a streaming platform operated by Sony Pictures Networks India. Its catalogue includes original shows and movies, television content, live sports, international programming and kids’ content. That range gives the agency a broad slate of stories to bring to media and audiences.
As part of the engagement, Mondial will focus on building visibility for the platform’s content and programming initiatives. Its mandate combines traditional media outreach with storytelling that puts content at the centre, so the platform’s offerings reach audiences through multiple touchpoints.
The appointment adds a media and entertainment name to the agency’s portfolio and gives Sony LIV a dedicated communications partner for its next phase of programming.
The source article is only about 120 words and has no quotes or financial details, so this runs a little under 230 words rather than padding with invented facts. If you have more details, such as a statement from either side, I can expand it.
