Fastrack Perfumes has launched a new film with actor Pratibha Ranta to introduce its gourmand fragrance collection, using food as the route into scent. Built around the ‘Deliciously Addictive’ proposition, the film steers away from conventional fragrance descriptions and instead relies on food cues and indulgent visuals to show viewers how each perfume smells.

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The collection features four variants: Sunday Tiramisu, Berries with Bestie, Midnight Vanilla and Hazelnut Holidays. Each draws inspiration from the dessert or flavour in its name, covering tiramisu, berries, vanilla and hazelnut. Together, they give the film a ready-made menu of flavours to play with. The range sits within Fastrack Perfumes’ wider portfolio, which spans different moods, personalities and occasions.

Manish Gupta, CEO of the Fragrances & Fashion Accessories Division at Titan Company, said younger consumers increasingly see fragrance as a means of discovery and self-expression, with scents closely tied to moods, memories and personal indulgences. He explained that the gourmand collection explores this evolving relationship between fragrance and food in a way that feels playful, unexpected and true to Fastrack’s spirit. According to him, Ranta’s effortless, youthful and expressive energy suited the collection, and the film aims to make the fragrances feel almost tangible.

Ranta said she enjoyed the brand’s fun approach to fragrance and the idea of linking scents with some of everyone’s favourite indulgences. She added that the film captures the playful sense of temptation well, and that being part of a campaign that makes experiencing fragrance feel fresh and unexpected was exciting for her.