Marico has raised its advertising, sales and promotion (ASP) investments in Q2 FY27, saying it is continuing to back brand building and growth initiatives. In its quarterly update for the period ended September 30, 2026, the company expects double-digit revenue growth and operating profit growth in the mid-twenties. Gross margin is also set to improve strongly year on year, helped by portfolio mix and lower copra costs.
Domestic demand remained resilient, with the India business reporting strong underlying volume performance. Parachute Coconut Oil delivered early-teens volume growth, which Marico credits to brand equity, consumer trust and its supply chain advantage. Value Added Hair Oils grew in the twenties for the sixth consecutive quarter, driven by investments in the mid and premium segments, the direct reach of Project SETU and the expansion of the Almond category.
Foods, premium personal care and digital-first brands added to portfolio diversification. Saffola Oils saw mid-single-digit price-led growth, while volumes declined as the company held its profitability thresholds and rationalised select variants. International markets grew in the teens in constant currency, led by Vietnam, the Middle East and South Africa. Bangladesh showed marginal sequential improvement despite a high base and inflationary pressures.
Marico expects its first-half performance to surpass near-term guidance across key financial parameters, supported by its core franchises and newer growth engines. Over the medium term, the company continues to target sustainable, profitable, volume-led growth.
