UNIQLO India has unveiled its new Fleece campaign, bringing together Kriti Sanon and Jasprit Bumrah to showcase the warmth and everyday comfort of the collection. Rooted in the brand’s LifeWear philosophy of simple, high-quality clothing that makes daily life better, the films show how Fleece adapts naturally to different lifestyles and winter routines.

Sanon is seen in pieces that reflect an effortless approach to winter dressing, moving from cosy moments at home to days out. Her looks feature the Fluffy Yarn Fleece Jacket, the Pile Lined Fleece Relaxed Cardigan and the Windproof Fleece Reversible Full-Zip Hoodie. Bumrah, meanwhile, highlights the collection’s versatility for an on-the-go lifestyle, wearing the Fleece Full-Zip Jacket, Bi-Colour Fleece Zip Jacket and Windproof Fleece Full-Zip Hoodie, whether outdoors or moving through daily routines.

Nidhi Rastogi, Marketing Director, UNIQLO India, said the brand wanted to evolve a LifeWear essential that combines warmth, comfort and functionality. Fleece, she noted, has long been an important part of the range because it delivers on these needs simply and accessibly. She added that through their distinct everyday moments, Sanon and Bumrah reflect how the collection supports different needs, occasions and ways of living.

The collection is available in natural, olive, navy, off white, dark brown, pink and wine, spanning a range of everyday silhouettes. The campaign will run across print, digital, outdoor advertising and in-store promotional materials.