Gresbond by Kajaria, the tile-fixing solutions brand from Kajaria Ceramics, has appointed Ranveer Singh as its brand ambassador. He will front the brand’s new campaign, “Tile Expert Ka Tile Adhesive.” Singh already represents Kajaria, and his association with Gresbond centres on the expertise needed to make tiles and install them correctly.
The campaign comprises a series of films starring Singh and showcasing Gresbond’s products. It will roll out nationally from October 16, 2026, across digital, social media, out-of-home and on-ground activations.
Gresbond offers a growing portfolio of tile-fixing and surface-care solutions. This includes tile adhesives for ceramic, vitrified, natural stone and large-format applications, along with epoxy and cementitious grouts, surface cleaners and professional tiling tools.
Speaking on the association, Singh said his partnership with Kajaria has been an important experience, and pointed to the brand’s focus on innovation and design. He added that Gresbond extends this focus to tile-fixing solutions, which provide the right foundation for lasting designs.
Kartik Kajaria, who leads the Gresbond business, said the association is part of Kajaria Ceramics’ efforts to expand the brand’s reach, backed by work on strengthening its products, manufacturing capabilities and distribution network. He noted that tile fixing remains an overlooked part of the tiling process despite its importance to the overall experience, and the campaign aims to spotlight the role of adhesives, grouts and surface care in ensuring effective installation.
