Škoda India has launched a new campaign for the Slavia Monte Carlo variant, built on a simple belief: when a car makes a strong enough impression, it doesn’t need an introduction. Titled “Says It All,” the campaign takes an unconventional route by keeping the car out of the conversation altogether. The campaign comprises two films, … Read more
Footwear brand Sparx, from Relaxo Footwears, has launched its new campaign, “Greatest of Today” (G.O.T.), with actors Tamannaah Bhatia and Lakshya Lalwani as brand ambassadors. The campaign aims to deepen the brand’s connect with young consumers while showcasing its latest range of sneakers and sports shoes. Conceptualised by Mudra, part of BBDO Group India, the … Read more
Pallavi Mestry Haval has been elevated to Head of Media at Pidilite Industries after serving as Senior Manager – Media for over 10 years. She began her media career at OOH Media India in 2007 and has also worked with Madison Communications and Carat India.
Preethika Sivaraj has joined Siemens Healthineers as Deputy General Manager, Marketing, for its Point of Care Diagnostics division in Bengaluru. With over 15 years of experience across industrial technology and optical solutions, she will focus on brand strategy, go-to-market initiatives, demand generation and business growth
JW Marriott has released a new campaign film featuring its global brand ambassador Aishwarya Rai Bachchan as part of its “Stay in the Moment” platform. The campaign follows the brand’s collaboration with the actress, announced in June, and brings her presence to a film centred on the idea of being fully present. Link: https://www.instagram.com/reel/DeYsa–s3rm/?utm_source=ig_web_copy_link&xtok=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA== Shot … Read more
Nikhil Soni has been elevated to Head of Brand & Marketing at HCL Group. In his new role, he will focus on strengthening brand strategy, driving business growth and leading go-to-market initiatives across the media and entertainment and higher education sectors.
Trupti Mali has taken on a new role as Vice President at Interactive Avenues. In her new position, she will contribute to the agency’s leadership and growth initiatives.
Merino Laminates has launched a pan-India campaign for Studio Merino, tackling a common problem: it is hard to imagine how a laminate will look across a full wardrobe, kitchen or other interior surface from a small sample. Conceptualised by WillBe Done, the campaign uses humour to compare picking a laminate from a tiny piece with … Read more
boAt has launched its Diwali campaign, “Upgrade to boAt,” featuring Ravi Kishan, Shreya Kalra and Sufi Motiwala. Built around the thought “Upgrade Your Audio Products Before People Around You Turn Into Critics,” it explores what the brand calls a “Festive Mismatch”: consumers refreshing the visible parts of their homes and wardrobes while overlooking the technology … Read more
Battlegrounds Mobile India (BGMI) has launched its latest campaign, “Soch Kum, Khel Maximum,” encouraging people to stop worrying about whether they are good enough to play and simply jump in. Created with 22feet, part of Omnicom Advertising India, the campaign takes a cheeky look at life’s questionable decisions before arriving at one that needs no … Read more