Day: October 12, 2026

Reach continues to dominate media planning in India, while attention quality is still finding its place, according to the Beyond Reach report by Publicis Media India and MMA India. The study found that 81% of marketers place reach or incremental reach among their top three media-allocation metrics, whereas only 17% include attention quality in that … Read more

Procter & Gamble has teamed up with McLaren Racing to engage Formula 1 fans across Asia Pacific, marking the company’s first motorsport partnership in the region and its first APAC-led collaboration of its kind in the sport. Announced ahead of the Singapore Grand Prix, the deal will bring co-branded products and consumer activations featuring Head … Read more