McDonald’s India (West & South), operated by Westlife Foodworld Ltd., has launched the Spicy Patakha Range for the festive season, featuring the Spicy Patakha Paneer Burger and the Spicy Patakha Chicken Burger. Both combine smoky, spicy flavours with makhani-inspired notes, layered with a smoky sauce and served in soft, toasted buns. The paneer burger has … Read more
CheilX has appointed Tania Sinha to lead its Delhi office and drive business expansion across the region. She joins from Ogilvy, where she led the Sparkling INSWA category for brands including Sprite, Fanta and Thums Up. With over two decades of experience in brand building, communication strategy and advertising, she will focus on strengthening client … Read more
Kristen Mascarenhas has been appointed as Group Head at Starcom, part of Publicis Groupe. With experience across Publicis Groupe, WPP, Mindshare and Merkle Sokrati, Kristen brings expertise in media strategy, client services, business strategy and media planning to the new role, focusing on strengthening client partnerships and delivering effective media solutions.. With experience across Publicis … Read more
Tupperware has launched its Diwali campaign, #HarDiwaliTupperwarewali, featuring actor Dia Mirza and centred on the traditions and rituals tied to the festival. The campaign is built on the idea that while generations and the way people celebrate keep changing, certain Diwali traditions remain constant. The campaign captures familiar festive moments such as preparing family recipes, … Read more
ChatGPT India has launched its first microdrama, “The Grand Return,” built around a retired grandmother who walks into a new-age marketing agency looking for an internship. The setup may remind viewers of the 2015 Hollywood film The Intern, though the resemblance is thematic rather than an official adaptation. Revathy Asha Kelunni plays the grandmother, with … Read more
RSPL Group has partnered with One Source, the integrated marketing consultancy, to power integrated marketing initiatives for its flagship detergent brand, Ghadi Detergent. The collaboration aims to strengthen Ghadi’s digital presence through creative storytelling and integrated communication across digital platforms. Under the partnership, One Source will help Ghadi develop communication that reflects the changing needs … Read more
Emami, ITC, Britannia and Orkla India are among the FMCG companies interested in acquiring a significant stake in healthy snacking brand Farmley, according to an Economic Times report. The deal could value the company at around Rs 2,000 crore. A group of early investors holding a combined 31% has put its shares on the block, … Read more
Eeken by Paragon has launched its Autumn-Winter campaign, “Our Kinda 9-5,” focusing on how young consumers divide their time between work and after-hours plans. The campaign sets meetings, deadlines and presentations against the plans that begin once work ends. Its 9 PM-5 AM version features bowling, house parties, terrace gatherings, movie nights and late-night drives. … Read more
Gresbond by Kajaria, the tile-fixing solutions brand from Kajaria Ceramics, has appointed Ranveer Singh as its brand ambassador. He will front the brand’s new campaign, “Tile Expert Ka Tile Adhesive.” Singh already represents Kajaria, and his association with Gresbond centres on the expertise needed to make tiles and install them correctly. The campaign comprises a … Read more
LOVETC, the colour cosmetics brand from Birla Cosmetics, has unveiled its new ‘Alter Ego’ collection through a campaign starring brand ambassador Tamannaah Bhatia. Built around the question “Who wore who?”, the campaign explores makeup as a way of expressing different sides of one’s personality. The campaign began on LOVETC’s Instagram account with a series of … Read more