Tupperware has launched its Diwali campaign, #HarDiwaliTupperwarewali, featuring actor Dia Mirza and centred on the traditions and rituals tied to the festival. The campaign is built on the idea that while generations and the way people celebrate keep changing, certain Diwali traditions remain constant.
The campaign captures familiar festive moments such as preparing family recipes, storing mithai and namkeen, setting the festive table and welcoming guests. It spans the different stages of Diwali celebrations, including preparing, storing, serving, hosting and gifting, positioning Tupperware as a part of each of these moments.
Ankur Damani, managing director, Tupperware India, said the brand has always been the OG of the Indian kitchen, built on trust, innovation and reliability. He noted that the campaign brings 80 years of global legacy into the way consumers live and celebrate today, with contemporary design, great value and convenience. According to him, the ambition is to bring Tupperware back into every household by making the brand more relevant to today’s generation, from everyday moments to celebrations and even as a thoughtful gifting choice.
The campaign also showcases Tupperware’s festive portfolio, which includes kitchen and storage products, the TUP Celebration Glassware collection and a serveware range. The products are available through Tupperware’s direct selling channel, brand stores, its website, e-commerce platforms and Instamart.
