boAt has launched its Diwali campaign, “Upgrade to boAt,” featuring Ravi Kishan, Shreya Kalra and Sufi Motiwala. Built around the thought “Upgrade Your Audio Products Before People Around You Turn Into Critics,” it explores what the brand calls a “Festive Mismatch”: consumers refreshing the visible parts of their homes and wardrobes while overlooking the technology they use every day.
Link 1: https://youtu.be/GsTC0tLC2n4?si=WyegFdhAlUsjb2ce
Link 2: https://youtu.be/R2uQ5HdPEo0?si=4zZCJDjMwX9DLgaJ
Link 3: https://youtu.be/IWUmldibslo?si=LsJnv-gF2r5DvNb6
Three films bring the idea to life in different settings. Kishan appears in a workplace conversation where clashing opinions create a comic situation until a boAt product fixes the audio problem. Kalra stars at a festive party where poor audio and an unsuitable music choice threaten the mood, while Motiwala takes the idea into a home gathering where sound becomes part of the experience.
The campaign spans boAt’s personal audio, home entertainment, wearables and power bank categories. Featured products include the Rockerz 650 Pro, Airdopes Prime 800D, Aavante Prime 5000DA Soundbar, PartyPal 650, a range of Chrome smartwatches and the PB 400 series of power banks. A boAt spokesperson said the festive season is a chance for consumers to reassess everyday technology, and that the campaign shows how the right products can improve the experience.
The campaign comes as electronics form a growing part of festive shopping, with consumers replacing older devices. As part of the festive offer, boAt products are available at discounts of up to 80% on its website, Flipkart and Amazon.
