KFC has partnered with Hoichoi for a content integration this Durga Pujo, taking its festive campaign, Utsob’er Bhuribhoj, to Bengali audiences through storytelling rather than conventional advertising. The branded content piece, titled ‘Secret Hullor’ and directed by Sayantan Dhara, is built around the madness, warmth and sheer joy that come with Pujo and a proper Bengali bhuribhoj. It brings together three things Bengalis hold dear: Durga Pujo, food and the pleasure of eating well.
The creative challenge was one familiar to anyone working in branded content: the brand could not feel like a guest appearance in the story. KFC had to feel like it belonged there. With a brief set in the playground of Pujo, food and the Bengali obsession with a good meal, the content weaves the brand into the way people gather, eat and celebrate during the festival. The approach reflects a growing preference among brands for stories that audiences enjoy for their own sake, rather than messages they scroll past.
Utsob’er Bhuribhoj itself is a limited-time festive campaign in West Bengal for the Durga Pujo season. Menu items start at ₹149, with discounts of up to 45% on festive specials. The menu also introduces a new item, the Krispy Chicken Momo, priced at ₹199 and served with a fiery chilli garlic chutney, adding a spicy twist.
The offer is valid until October 25, 2026, across all KFC outlets in West Bengal. By pairing a festive menu with entertainment that mirrors the spirit of Pujo, KFC positions itself as part of the celebration, where food, friends and family come together in true Bengali style. For KFC, the integration is a way to show up where Pujo already feels like home, and to be remembered as part of the festive spread.
