WHOOP has appointed Nojoud Radwan as Senior Marketing Lead – GCC. She previously worked at adidas as Senior Marketing Manager in Saudi Arabia, leading integrated marketing across digital, retail and influencer channels. Before that, she spent over six years at Nestlé, handling digital marketing, social media and influencer strategy.
Magicbricks has appointed Mayank Jain as Chief Executive Officer, effective October 1, 2026. He joins from CarDekho, where he served as CEO of Auto Classifieds for over five years. Jain brings more than two decades of leadership experience across digital, media, technology and consumer businesses, having previously held senior roles at Network18, Disney Star, Samsung … Read more
OPPO’s story starts in 2004 in Dongguan, when Tony Chen launched the brand under the BBK family. Its first products were MP3 players and DVD and Blu-ray players, all built around how good they sounded and looked. That focus on sound and picture quality became the brand’s foundation, and it never really left. When mobiles … Read more
OPPO’s story starts in 2004 in Dongguan, when Tony Chen launched the brand under the BBK family. Its first products were MP3 players and DVD and Blu-ray players, all built around how good they sounded and looked. That focus on sound and picture quality became the brand’s foundation, and it never really left. When mobiles … Read more
TVS Jupiter has launched ‘The Sway Wave’, a new TVC built around the colour-shifting spectral finish of its recently launched dual-tone variant. The film is aimed at the festive season and promotes the new scooter, using a simple visual idea to make the finish the star of the story. The film follows people who notice … Read more
Liva, a fabric brand from Birla Cellulose, has launched ‘Tag Check Kiya Kya?’, a campaign that encourages consumers to check fabric labels before buying clothes. The idea is built around a simple, everyday action that most shoppers tend to overlook while browsing racks, comparing styles or trying on garments, and it puts the humble label … Read more
Alifiya Hirani has joined Publicis Groupe India as Associate Director – Corporate Communications, leading communications for Saatchi & Saatchi India, BBH India and Propagate India. She moves from Dentsu India, where she spent around seven years, most recently serving as Senior Manager – Corporate Communications.
OpenAI has launched a festive campaign for ChatGPT featuring Neer and Leher, two Hindi voices introduced with GPT-Live-1.1. The stories centre on family life and everyday aspirations in India, with the voices woven directly into the narrative rather than added as a product feature. Link: https://www.instagram.com/reel/DejCj4eIRjx/?utm_source=ig_web_copy_link&obrf=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA== The first film, ‘The Notice’, follows the extended Kumar … Read more
Maaza has launched ‘Don’t Go Na’, a seven-episode digital micro-drama centred on festive gatherings, hospitality and a budding connection. The series follows a young man and woman who meet at a Diwali party, where a shared glass of Maaza becomes the starting point for their story. It is the brand’s first brand-led digital micro-drama, marking … Read more
Naukri has launched ‘Frankly Speaking’, a comedy-led content property featuring comedian Kaneez Surka that explores the unwritten realities of professional life. The first edition turns its attention to job interviews, a setting where candidates and recruiters often say one thing and mean another. Surka plays a blunt HR professional across four short films, each built … Read more