Korean skincare brand Mamonde has signed actor Nitanshi Goel, known for her role in Laapataa Ladies, as its first brand ambassador in India. The appointment comes two months after the brand launched in the country exclusively on Nykaa in August 2026. The association will centre on Mamonde’s ‘Let Your Skin Bloom’ philosophy, which uses flowers … Read more
Safed Detergent has released a new Durga Puja film that follows a mother shopping for her son. At a store, she notices a young boy serving tea and decides to buy him a kurta too. This small gesture becomes the heart of the story. The film is built around the thought, “Kuch Daag Hatate Hai, … Read more
The Advertising Agencies Association of India (AAAI) has set up a Media Council, to be chaired by Kartik Sharma of Omnicom Media India. The move is part of AAAI’s 2026-27 agenda to strengthen specialist participation and give member agencies a bigger voice in shaping the industry’s future. The Council will act as a forum for … Read more
Maaza has created a festive installation inspired by the traditional mango leaf toran, or aamra pallav, used in Bengali homes on auspicious occasions. Titled ‘Maaza Aamontron’, the initiative is part of the brand’s Pujo activity in Bengal. It takes the form of a festive gateway, drawing on the belief that mango leaves symbolise auspicious beginnings … Read more
Zepto has teamed up with ITC to launch Dazzle Vibe Matches: LIT Parivar Edition, a limited-edition matchbox collection inspired by the characters, relationships and moments that make Diwali special. The collectible will be available on the Zepto platform across select markets from October 21, 2026. Matchboxes have long been more than everyday essentials, with distinctive … Read more
Britannia Marie Gold has launched ‘My Pujo Moment of Gold’, a campaign inviting consumers across West Bengal to capture and share the moments that make their Pujo special. Instead of focusing only on grand celebrations, it puts the spotlight on the little things, such as family rituals, time with loved ones and conversations over cups … Read more
ICICI Life Insurance has launched its new brand platform, ‘Har Kal Aasaan’, in partnership with Ogilvy. The integrated campaign shifts the conversation around planning for the future away from complexity and anxiety, and toward assurance and ease. It follows the unveiling of the company’s new logo and visual identity, also created with Ogilvy, earlier this … Read more
KFC has partnered with Hoichoi for a content integration this Durga Pujo, taking its festive campaign, Utsob’er Bhuribhoj, to Bengali audiences through storytelling rather than conventional advertising. The branded content piece, titled ‘Secret Hullor’ and directed by Sayantan Dhara, is built around the madness, warmth and sheer joy that come with Pujo and a proper … Read more
WPP has appointed Adam Gerhart as global chief client officer, based in New York. He will lead key global client relationships and coordinate capabilities across data, AI, creativity and technology. Gerhart moves from WPP Media, where he served as global chief client officer, and previously led Mindshare as global CEO.
Deep Malde has joined Haleon as Head of Expert Marketing & Transformation. He moves from Mega LifeSciences, where he served as Business Head, and previously held marketing leadership roles at Danone India and Abbott Nutrition International, working across brand strategy, consumer marketing and business transformation.