CARS24 has released a new Pre-Delivery Inspection (PDI) film, created by CLA, that draws on the legendary Akbar–Birbal tales to tackle a modern car-buying dilemma. Using period-inspired characters, courtly intrigue and Birbal’s famed cleverness, the film brings home a contemporary insight: when buying a car, appearances alone are not enough. The narrative bridges past and … Read more
The Advertising Agencies Association of India (AAAI) has announced a new Board for 2026–27, bringing together independent agencies, regional businesses, creative leaders and major advertising and media networks. Dr Sandeep Goyal of Rediffusion Brand Solutions serves as president, with Jaydeep Gandhi of Another Idea as vice-president. The line-up aims to give agencies of different sizes, … Read more
Artificial intelligence could add Rs 75,000 crore to India’s GDP and create over 3.6 lakh creative jobs by 2035, said Gunjan Soni, country managing director, YouTube, at the CII Big Picture Summit. She noted that YouTube’s creative ecosystem contributed over Rs 18,000 crore to GDP and supported 960,000 full-time equivalent jobs in 2025, with seven-figure … Read more
Reliance Consumer Products has entered the flavoured milk category with Joyland, launching the drink in Tamil Nadu at Rs 20. The move extends its beverage portfolio beyond Campa and into ready-to-drink dairy, according to a report by The Economic Times. Joyland will initially come in Strawberry and Vanilla, with Tamil Nadu as the first market … Read more
Marico has launched two ad films for Parachute Advansed Body Lotion, built around the thought “Softness Aisi, Dil Dhoondhe Choone Ke Bahane.” The films draw on the everyday chemistry between a couple to show how soft skin becomes an excuse for playful interactions. A brush of the hand, an unexpected touch or a moment that … Read more
Nestlé India raised its advertising and marketing spends by 46% in Q2 FY27, backing its brands with heavier investment as volume-led growth continued. Sales rose 20.5% year-on-year to Rs 6,782.2 crore for the quarter ended September 30, 2026, while domestic sales grew 20.4%. EBITDA margin stood at 23.8%, and profit after tax climbed 36.3% to … Read more
Leysha Basmati Rice, part of SSIEL Group, has appointed actor Yami Gautam Dhar as its brand ambassador. She will front the brand’s upcoming communication, built around the philosophy “Cook Brilliance Today”. The association will run across television, OTT, cinema, outdoor, digital and social media, and will also cover product launches and consumer events. The campaign … Read more