CARS24 has released a new Pre-Delivery Inspection (PDI) film, created by CLA, that draws on the legendary Akbar–Birbal tales to tackle a modern car-buying dilemma. Using period-inspired characters, courtly intrigue and Birbal’s famed cleverness, the film brings home a contemporary insight: when buying a car, appearances alone are not enough.
The narrative bridges past and present. Just as Akbar and Birbal relied on wit and observation to uncover the truth, today’s buyers can rely on a thorough inspection to understand what lies beneath a vehicle’s surface. The film extends this idea to the modern sawaari, where confidence in the journey begins with confidence in the car.
At the core of the campaign is CARS24’s PDI offering, built for buyers of both new and pre-owned cars. A new car may look flawless yet carry manufacturing or transit-related issues, while a used car can hide wear, damage or a history that isn’t immediately visible. The inspection service includes comprehensive vehicle checks that help uncover potential problems and bring greater transparency before delivery.
By pairing a familiar cultural reference with a genuine consumer need, CLA’s film aims to make a functional service more memorable. Instead of a conventional product demonstration, it leans on humour, familiarity and the timeless appeal of a clever solution to make the case for checking before committing. The takeaway is an old lesson with new relevance: whether in Akbar’s court or on India’s roads today, a little scrutiny can make all the difference.
