Zepto has teamed up with ITC to launch Dazzle Vibe Matches: LIT Parivar Edition, a limited-edition matchbox collection inspired by the characters, relationships and moments that make Diwali special. The collectible will be available on the Zepto platform across select markets from October 21, 2026.
Matchboxes have long been more than everyday essentials, with distinctive designs often making them worth collecting. The collaboration reimagines this almost-forgotten tradition for a new generation, capturing the drama, dazzle and energy of celebrating Diwali with family, friends and neighbours. It is also Zepto’s first-ever exclusive collectible created in collaboration with a brand.
Chandan Mendiratta, chief brand officer, Zepto, said the launch brings back the nostalgia of matchbox collecting through a design inspired by the fun, drama and togetherness of the festive season. He added that this is the first of many drops planned for users, with more collaborations to follow, and thanked ITC and Zepto’s sellers for making it possible.
Rohit Dogra, chief executive, Matches & Agarbatti Business Division, ITC Ltd, said the collection offers a fresh perspective on matchbox nostalgia by turning a familiar everyday object into a collectible. He noted that it celebrates the little things that bring people together while introducing a new generation to the charm of collecting. Zepto has said more limited-edition drops will follow, and users can watch the platform for updates.
