Cleartrip, a Flipkart company, has released an AI-generated ad film for its Big Billion Days 2026 campaign, and its stars are not travellers but birds. Set in a conference room full of feathered attendees, the film offers a comic take on what happens when humans take off on holiday in droves.
Building on the campaign thought “Pura India Hoga Phurr,” the birds gather to complain about travel deals that keep encouraging more people to take trips. A peacock protests “mor offers, mor deals,” while a crow laments that humans are constantly flying away. The humour lies in flipping the usual perspective, letting the creatures that actually fly question why people are doing it so often.
The film is more than a quirky premise. Pallavi Saxena, Chief Marketing and Revenue Officer at Cleartrip, said the brand is not selling travel this Big Billion Days but validating it. According to her, details like the frustrated peacock, employees vanishing from offices and commuters in vacation gear on the metro reflect real consumer behaviour rather than random creative choices.
AI plays a central role in bringing the birds’ world to life. Saxena noted that it helps create an unexpected, playful universe in a visually distinctive way, while staying true to the spirit of “Pura India Hoga Phurr.” By giving birds a point of view, Cleartrip turns the festive travel rush into a lighthearted story that audiences are likely to share.
