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Scapia Says Travel Doesn’t Need a Reason in New Campaign

Scapia, the travel fintech platform, has launched “Travel Unreasonably,” a brand campaign built on the idea that travel does not always need a reason. It challenges the habit of postponing trips until everything falls into place, and encourages people to make travel a more regular part of their lives. Link 1: https://youtu.be/BZor2MtGvKQ?si=nxEaeAqZC2-sOusW Link 2: https://youtu.be/xdI937Y-6AA?si=1IkHZsnVOP9-utcQ … Read more

Mpower and Schbang Launch #UnpackTheBaggage to Spark Conversations on Emotional Baggage

Mpower, a mental health service provider and initiative of the Aditya Birla Education Trust (ABET), has launched #UnpackTheBaggage, a public awareness campaign created with Schbang. The campaign looks at the emotions people often leave unspoken behind everyday responses such as “I’m fine.” Its film uses a familiar object to explore emotional baggage and the experiences … Read more

SUVI Signs Cricketer Suryansh Shedge as Its Brand Ambassador

Sportswear and athleisure brand SUVI has appointed cricketer Suryansh Shedge as its brand ambassador. He will represent the brand across marketing campaigns, communications and initiatives, and will also co-create an upcoming collection with SUVI, contributing to its product development and creative direction. Shedge said he is excited to partner with SUVI, adding that what you … Read more

Yaap Digital Appoints Anjan Roy as Chairman, MD and CEO

Yaap Digital has appointed Anjan Roy as Chairman, Managing Director and CEO, effective October 14, 2026, following Raj Nayak’s resignation due to recurring health issues. Roy brings over 30 years of experience in advertising, marketing and media. His immediate priorities include integrating Gozoop with Yaap Digital and expanding the company’s technology offerings, including plans to … Read more

BULLET Microdrama Partners with Vitrina to Explore Global Markets

BULLET Microdrama, backed by ZEE Entertainment Enterprises, has partnered with Vitrina, a film and television industry intelligence company, to explore opportunities in international microdrama markets. As it completes one year in India, BULLET plans to take its short-form vertical content business to markets where its content and production capabilities can be adapted for local audiences. … Read more