Sportswear and athleisure brand SUVI has appointed cricketer Suryansh Shedge as its brand ambassador. He will represent the brand across marketing campaigns, communications and initiatives, and will also co-create an upcoming collection with SUVI, contributing to its product development and creative direction.

Shedge said he is excited to partner with SUVI, adding that what you wear should feel as good as it looks. According to him, the brand brings together comfort, style and versatility, and he looks forward to being part of the SUVI family.

Janhavi Mahajan, Director – Operations, SUVI, said the brand is delighted to have Shedge as its face. She noted that his energy and passion as a young athlete resonate with SUVI’s own journey as a young, growing brand. She added that strong sporting cultures are built by fans, by the energy in the stands and by the passion people have for the game, and that SUVI aims to embody this.

Launched in March 2025, SUVI entered the sports ecosystem as the official fan merchandise partner of Punjab Kings. Its range includes athleisure, tracksuits, varsity jackets, graphic T-shirts, caps and sports-inspired merchandise, under the philosophy “Perform Without Limit.” Founded by Sachin Mahajan, the brand is backed by Wintex, a sports equipment manufacturer and exporter that supplies rugby balls to brands including Steeden, Sherrin, Kookaburra and Adidas.