Every few weeks, a phrase, meme or chant takes over social media, and smart brands know how to join the conversation at the right time. Real-time marketing lets a brand tap into attention that already exists instead of building it from scratch. The latest example is YesMadam, whose metro coach panels reworked trending rhyming slogans … Read more
Nikon India has released a Durga Puja campaign film featuring the Nikon ZR, its video-focused camera from the Z CINEMA line. The film is part of “The Creator’s Cut,” the brand’s wider campaign focused on video creators and their approach to visual storytelling. Told from a creator’s perspective, the film captures the festival’s colours, artwork, … Read more
Verve Media has won the social media marketing and content mandate for Academy of Strength (AoS), a Bengaluru-based fitness and movement community. The agency will handle social strategy, content creation and account growth, along with on-ground shoots across AoS locations covering coaches, members, training sessions and community activities. The content strategy will centre on coaching, … Read more
Škoda Auto India and BBH India have launched the latest edition of “Škoda Fan Fest,” the brand’s festive-season campaign that pairs some of the year’s strongest customer offers with the voices of its most passionate fans. It builds on “Fans, Not Owners,” the brand platform introduced in 2025 to celebrate the emotional bond many Škoda … Read more
SAMMMM, the self-care brand co-founded by teenager Samara Roy for the younger generation, has launched a campaign for pH+LUSH, its first co-created makeup product, developed with actress Heli Daruwala. The film follows Heli’s search for an effortless, natural-looking flush, which led her to Samara. What began as a conversation grew into a shared product-development journey. … Read more
For Bhumi and Samiksha Pednekar, some of the warmest festive memories begin at their grandmother’s home. The family gathered around the table, favourite dishes were served with care, and the Kansa utensils came out for special occasions. Those small rituals, from dressing the table to sitting down together, are the details that stay long after … Read more
The One Club for Creativity has announced the winners of its first “Get Out the Vote” brief, a free global challenge that asked college students to design non-partisan campaigns to boost voter participation. Run by the club’s Young One Student Awards and Education department, the competition offered $15,000 in prizes and favoured no candidate, party … Read more
Manashi Guha has been appointed Country Managing Director for Singapore and Malaysia at L’Oréal. With over 18 years at the company, she brings extensive experience in marketing, brand management, business strategy and sales, having previously worked with General Mills, Lotte Confectionery India and Avalon Consulting.
Kurlon has released a Durga Puja campaign that taps into a familiar festive ritual in Bengali homes: the annual urge to upgrade. Conceptualised by Tonic Worldwide, the film is built around the everyday conversations families have as Puja preparations begin. Link: https://www.instagram.com/reel/DeTqYcVo0CB/?utm_source=ig_web_copy_link&rpxt=NTc4MTIwNjQ2YQ== During the season, households often discuss what to change, from new clothes to … Read more
Cleartrip, a Flipkart company, has released an AI-generated ad film for its Big Billion Days 2026 campaign, and its stars are not travellers but birds. Set in a conference room full of feathered attendees, the film offers a comic take on what happens when humans take off on holiday in droves. Building on the campaign … Read more