Škoda Auto India and BBH India have launched the latest edition of “Škoda Fan Fest,” the brand’s festive-season campaign that pairs some of the year’s strongest customer offers with the voices of its most passionate fans. It builds on “Fans, Not Owners,” the brand platform introduced in 2025 to celebrate the emotional bond many Škoda customers share with their cars.
The film is set in an unlikely place for a car recommendation: the middle of a heist. A Škoda owner is caught in a getaway with two robbers, and what starts as a tense escape slowly becomes a conversation about the car. As the chase unfolds, the thieves learn about Škoda SuperCare and its ownership benefits, the brand’s safety credentials and its wide service network. By the end, the owner has won over two new fans.
Ashish Gupta, Brand Director, Škoda Auto India, said the brand wants its fans to do what they do best and share their experiences, so people discover the Škoda experience through those who know it best. Parikshit Bhattaccharya, Chief Creative Officer, BBH India and Propagate India, said people who truly love something find a reason to talk about it. The humour, he explained, comes from the shift in priorities, with the car becoming part of the story rather than a product demonstration.
The campaign is live across television and digital and will extend to print and outdoor. Through “Škoda Fan Fest,” the brand celebrates its existing fans while inviting more people to experience the Škoda difference this festive season.
