Verve Media has won the social media marketing and content mandate for Academy of Strength (AoS), a Bengaluru-based fitness and movement community. The agency will handle social strategy, content creation and account growth, along with on-ground shoots across AoS locations covering coaches, members, training sessions and community activities.

The content strategy will centre on coaching, strength and conditioning, movement, educational content and member stories. Verve Media will build platform-specific content around AoS’s training and community-led approach.

Vinay Sangwan, co-founder, Verve Media, said the fitness category on social media is crowded, making a differentiated point of view essential. He noted that AoS stands out for treating fitness as more than a gym, combining coaching, science-backed programming, movement and community. The aim, he said, is to translate that philosophy into a content ecosystem that builds awareness and a community people genuinely want to join.

Devrath Vijay, co-founder, Academy of Strength, said AoS believes fitness should be accessible regardless of age, experience or starting point. Through Strength and Conditioning, Animal Flow, Mobility Training and other practices, the focus is on helping people feel strong and move well. AoS offers personal training, athletic performance, nutrition, online training and corrective movement programmes. The win adds to Verve Media’s portfolio, which includes Shell, Wipro, Snitch, Rentomojo and UNDP.