PNG Jewellers has launched ‘Unstoppable Legacy’, a festive and wedding season campaign featuring brand ambassadors Madhuri Dixit and Ranbir Kapoor across television and digital platforms. Set backstage at a show, the film opens with the two actors discussing legacy without naming it. Ranbir says they need no introduction as they are ‘old gold’, while Madhuri asks whether staying in millions of hearts is easy. Talk of winning generations and a lasting shine ends in the reveal: they mean PNG Jewellers. The film closes on ‘Unstoppable Legacy’.
Dr Saurabh Gadgil, chairman and managing director, said legacy is earned over generations and the brand has built its own since 1832. Madhuri has built a legacy of her own, while Ranbir carries one forward, he added. Hemant Chavaan, head, marketing, e-commerce, CRM and CSR, said a legacy brand’s real risk is being admired and not chosen. He wanted a film a younger viewer would share and her mother would enjoy, with PNG Jewellers earning the last frame.
Madhuri said staying in hearts for years is not easy, for people or brands. Ranbir said legacy brings responsibility: respect what came before, yet make it your own.
The film will run on Star Plus, ET Now, Aaj Tak, Republic Bharat, YouTube, Instagram, Facebook and connected TV, plus stores and theatres. The campaign also includes festive offers on gold and diamond jewellery until November 15, 2026.
