Page Industries Ltd., the exclusive licensee of JOCKEY International Inc. (USA), has launched ‘Feels Like Me’, a new campaign for its women’s innerwear range. Announced in Mumbai on October 26, 2026, the campaign is built on the idea that no two days, outfits or occasions are the same, and that what a woman wears should keep up.
A woman’s day rarely stays in one gear. A busy morning at work, a flight to catch, plans with friends or a slow, quiet evening at home can each call for something different. The campaign links Jockey’s bras to these real dressing choices, from seamless styles that sit discreetly under fitted clothing to designs that suit different necklines, everyday options for comfort and support, and pieces for dressed-up occasions.
Nihal Rajan, Chief Marketing Officer, Jockey India, said comfort is deeply personal and no single style can define what feels right for every woman or every moment. He added that the campaign celebrates this individuality while showing the breadth of the range, bringing together comfort, fit and style. Jockey, he said, aims to be a trusted companion in her everyday journey.
‘Feels Like Me’ will roll out across outdoor, digital, social and connected platforms, with influencer collaborations and lifestyle, fashion and product-led content. The new Jockey Woman’s range is available at Jockey Exclusive Outlets, leading multi-brand stores, popular marketplaces and on www.jockey.in across India.
