When did the whole family last gather to make Diwali faral? Two Brothers India Farms set out to explore whether Indians miss the way the festival used to be celebrated. Its initiative, ‘Pehle Wali Diwali’, moves away from scripted advertising to an unscripted social experiment featuring five real families from different regions and socio-economic backgrounds, with no actors and no staged conversations.

Link 1: https://www.instagram.com/reel/DewCA75KOlu/?utm_source=ig_web_copy_link&xtok=NTc4MTIwNjQ2YQ==

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Participants recalled making decorations by hand, preparing festive delicacies at home, visiting relatives and celebrating with neighbours. Older members remembered shared activities and neighbourhood gatherings, while younger ones reflected on how changing lifestyles have reshaped the festive experience. One sentiment ran across all five families: the way Diwali is celebrated may have changed, but the desire to spend meaningful time together has not.

Food sits at the heart of these memories. Faral was once a family ritual, with recipes passed down and kitchens bringing generations together. The films show families preparing homemade faral with the brand’s ingredients, encouraging others to rediscover cooking together.

Satyajit Hange, Co-founder & Farmer, said, “When we asked families what they missed about Diwali, they didn’t talk about expensive gifts or grand celebrations. They remembered cooking together, visiting neighbours and spending time with family.” The brand invites households to revive one cherished tradition this Diwali, because perhaps ‘Pehle Wali Diwali’ isn’t lost. It can still be brought back.