Redmi India has launched a four-part campaign for the Redmi 17 Pro and Redmi 17 Pro Max, featuring actor and television host Anup Soni alongside creators Anuj, Haardik, Govind and Ruhee. Titled ‘Crimes Against Phones’, the campaign was created with creator-led agency Idiotic Media and draws on Soni’s association with the crime genre to frame … Read more
vivo India has released its Diwali campaign, #JoyOfHomecoming, created in collaboration with Dentsu Creative-Webchutney. The film follows Kabir, a young man living in Dubai who cannot travel home for the festival, until a small reminder of a cherished ritual changes his plans. On Choti Diwali, Kabir’s childhood friends visit his mother and organise a festive … Read more
Business Today has announced its partnership with the DP World Professional Golf Tour of India (PGTI) for the 27th season of BT Golf, unveiled at a preview event at the Qutub Golf Course, New Delhi. Cricketing icon and avid golfer Kapil Dev, President of DP World PGTI, joined professional golfers and senior editors for a … Read more
Flipkart has built an entire fictional world around its upcoming Big Bang Diwali Sale. The campaign introduces Diwali, an imaginary village in Punjab where the festival is a way of life. In the film, doorbells are crackers, an anaar steps in when the power goes out, and fireworks make an appearance even during Holi. The … Read more
GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, has unveiled a live display of GROHE SPA, its premium luxury showering collection, at Terminal 3 of Delhi International Airport. Open from October to December 2026, the installation moves product discovery out of the showroom and into a high-footfall public space, letting travellers … Read more
BIG FM has applied to the Ministry of Information and Broadcasting (MIB) for licences to launch six new digital-first news channels. The move follows its acquisition of Sapphire Media’s existing news business, including India Daily 24×7, and marks a significant step toward building a national news presence under the BIG News Network banner. The network … Read more