GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, has unveiled a live display of GROHE SPA, its premium luxury showering collection, at Terminal 3 of Delhi International Airport. Open from October to December 2026, the installation moves product discovery out of the showroom and into a high-footfall public space, letting travellers encounter the brand during their everyday journey.

Billed as a world first for GROHE SPA and a pioneering step for the sanitaryware industry, the activation turns product discovery into an experience. GROHE SPA embodies personalised luxury, blending German engineering, minimalist design and intuitive technology to redefine wellbeing through water. Travellers can see how these elements come together to create individualised showering experiences.

Priya Rustogi, Leader (Managing Director), India, LIXIL IMEA, said, “The bathroom category is shifting from functional consumption towards experience-led engagement, with design, technology and wellbeing increasingly shaping how consumers evaluate premium solutions. With our installation at Delhi International Airport, we wanted to bring that feeling of calm into an unexpected setting, where the pace of travel makes moments of pause especially meaningful.”

The initiative reflects the growing role of physical brand experiences as consumers engage with brands beyond conventional retail. Over its three-month presence, the installation will offer sustained exposure to a diverse travelling audience, reinforcing GROHE’s commitment to bringing design, technology and innovation into everyday spaces. Follow GROHE India on Facebook, Instagram and Youtube