Mumbai: Streetwear brand Bonkers Corner has appointed actor Anushka Sen as its brand ambassador, strengthening its association with fashion and lifestyle and its focus on contemporary style and self-expression. The move marks a new chapter for the brand as it builds its presence in India’s streetwear market.
Known for her work across television and digital platforms, Sen has developed a distinct fashion identity through relaxed fits, modern silhouettes and experimental looks. Her association with Bonkers Corner brings this sensibility to the brand’s range of contemporary streetwear and casual clothing, adding a youthful perspective to its evolving positioning.
The appointment is part of a broader campaign centred on authenticity and brand identity. Featuring Sen, Major Rishabh Singh Sambyal (Retd.) and entrepreneur Namita Thapar, the campaign addresses counterfeit products and highlights the importance of protecting genuine brands and their identities.
Bonkers Corner has continued to grow with collections that combine contemporary design with everyday wearability. Through collaborations with personalities from different fields, the brand seeks to connect fashion with conversations around individuality, authenticity and self-expression. For Sen, the association adds to her growing presence in the fashion and lifestyle space alongside her acting career.
