Zomato has launched its digital-first Diwali campaign, ‘Have a WOW Diwali’, featuring actor Saif Ali Khan. Conceptualised in-house, the campaign film takes a playful look at what usually lands in traditional Diwali hampers and sets those gifts against food-led alternatives.
In the film, Khan receives a string of familiar festive gifts, including towels, bedsheets, soaps and crockery, and responds to each with a flat “WOW”. His reaction shifts when a Zomato delivery partner arrives with a Diwali hamper, turning the lukewarm response into real excitement.
Sahibjeet Singh Sawhney, marketing head at Zomato, said nothing beats a hamper from a mithai shop, bakery or restaurant for Diwali. He added that the team was thrilled to collaborate with the incorrigible Saif Ali Khan to bring that truth home in a way that only he can.
As part of the campaign, Zomato customers can choose from curated hampers offered by select restaurant partners. The range includes mithai, assorted, dessert and chocolate hampers. The film is available on Zomato’s official Instagram and YouTube pages.
