Mars has launched Celebrations in India, its chocolate gifting range that brings together miniature versions of Snickers, Galaxy, Bounty and Twix. First introduced globally in 1997, the range arrives with two gift-pack formats timed around Diwali, and is also positioned for occasions such as Christmas, Raksha Bandhan and Valentine’s Day. The Celebrations Flip Box is … Read more
Priyanka Chavan has joined Cipla as Associate Director – Marketing Head for Yurpeak (Tirzepatide). She takes on a larger mandate in the fast-evolving diabetes, obesity and metabolic health space, aiming to create meaningful impact for patients and the healthcare ecosystem.
Diageo India, operating through United Spirits, raised its advertising and promotion spends by 57% year-on-year to Rs 378 crore in Q2 FY27, up Rs 137 crore from Rs 241 crore a year earlier. Marketing now accounts for 11.6% of net sales value, compared with 7.6% in the same quarter last year. The company called it … Read more
Mumbai-based brand consultancy and integrated communications agency OktoBuzz has been appointed social media partner for Tata Crucible Quiz. The mandate aims to strengthen the quiz property’s digital presence and extend its reach well beyond the annual quiz season, turning it into a year-round conversation. Running for more than two decades, Tata Crucible Quiz brings together … Read more
Nike is launching Vegam Run, its first running shoe built specifically for India, on November 1. Priced at Rs 3,795, the shoe is designed for both running and everyday movement, positioned as an easy entry point for anyone starting their running journey. The brand developed the shoe using insights from runners across the country on … Read more
Created by MoMantra, ‘A Promise That Stands When It Matters Most’ draws on a real family’s story to highlight the role of trust in life insurance. Shriram Life Insurance has launched a new campaign, ‘A Promise That Stands When It Matters Most’, shifting the focus from what a life insurance policy promises to how that promise … Read more
Google Cloud more than doubles revenue to $30.7 billion, while Search and advertising businesses continue to deliver gains. Alphabet, Google’s parent company, reported a 25% year-on-year rise in revenue to $127.6 billion for the third quarter ended September 30, 2026, driven by strong performances across its businesses, particularly Google Cloud and Search. Revenue stood at $102.3 … Read more
The brand’s shipment growth comes as India’s homegrown smartphone players collectively expand their market share from 2% to 7% in a year. Ai+ Smartphone has emerged as India’s fastest-growing smartphone brand for Q3 2026, recording a 306% year-on-year increase in shipments, according to Counterpoint Research’s Monthly India Smartphone Tracker. The growth stands out against a difficult … Read more
The partnership opens up programmatic access to RunnTV’s FAST inventory, reaching over 12 million monthly active devices across Tier 1, 2 and 3 markets. RunnTV is strengthening its position in India’s connected TV advertising landscape through a new partnership with ad-tech company PubMatic, making its free ad-supported streaming television (FAST) inventory accessible to advertisers through … Read more