Mars has launched Celebrations in India, its chocolate gifting range that brings together miniature versions of Snickers, Galaxy, Bounty and Twix. First introduced globally in 1997, the range arrives with two gift-pack formats timed around Diwali, and is also positioned for occasions such as Christmas, Raksha Bandhan and Valentine’s Day.
The Celebrations Flip Box is priced at Rs 270 and holds 12 treats weighing 130g, while the Celebrations Flat Box costs Rs 500 and contains 20 treats weighing 225g. Both packs are aimed at shoppers looking for a ready-to-gift option during the festive rush.
Arijit Sengupta, growth director at Mars Snacking, said Diwali is about sharing meaningful moments with loved ones, and that consumers increasingly want gifts that feel both thoughtful and universally loved. By combining four of the world’s favourite chocolate brands in one curated pack, Mars hopes to elevate festive gifting. The idea, he said, is simple: gift your favourites, their favourites. While Diwali marks the start, the range is meant for every occasion worth celebrating.
The packs will be sold through quick-commerce platforms including Blinkit, Zepto, Instamart and BigBasket, along with select modern trade retailers such as Lulu, Nesto, SPAR and Spencer’s. With the launch, Mars adds Celebrations to India’s assorted chocolate gifting segment, alongside its existing individual chocolate brands.
