Himalaya BabyCare has launched its winter campaign, ‘Pehle Winter Ka Pehla Layer’, built around the questions parents often have about baby skincare in the colder months. It tackles three common worries: whether skincare products can cause allergies, whether lotion or cream is needed when oil is already being used, and whether babies need specialised skincare at all.
The campaign comprises a master film showcasing Himalaya Baby Lotion and Himalaya Baby Cream, along with six short films built around everyday parenting situations. These explore product suitability, how lotion and cream can be used alongside oil, and how to care for a baby’s delicate skin.
The communication line, ‘Baby ke pehle winter ke liye Himalaya BabyCare ka pehla layer’, puts the spotlight on two product features: 97% natural origin ingredients and Penta Moisture Lock. The campaign will run in Hindi, English, Tamil, Kannada, Telugu, Malayalam, Bengali, Odia, Assamese and Marathi.
Chakravarthi N. V., director, BabyCare, Himalaya Wellness Company, says a baby’s first winter is a special milestone that brings a new set of questions. The idea, he says, is to offer a simple, relatable thought that helps parents approach the season with confidence, with trusted skincare that can become part of a baby’s everyday winter routine
