Anmol Biscuits has released a Diwali film, ‘Rishton Ka Uphaar’, that looks at the festival from the perspective of a son who cannot be home with his parents. Instead of letting the distance win, he looks for a way to make the occasion special for them. The film is available on YouTube. Conceptualised and created … Read more
Licious has rebranded its heat-and-eat snacks and meals portfolio as Sizzl, bringing more than 80 products under a distinct identity built around flavour, convenience and easy meal preparation. The brand was unveiled in Mumbai on October 29, with Varun Dhawan and over 300 celebrities and content creators in attendance. The launch was designed as an … Read more
Samsung and Cheil India have launched ‘Welcome to S’, a campaign for the Galaxy S26 FE that explores young adulthood through a college student discovering independence, friendship and first love. The film series positions the S26 FE as an entry point into Samsung’s flagship ecosystem for Gen Z consumers taking their first steps towards independence. … Read more
Grey 82.5 has announced a leadership transition, with Shouvik Roy set to take charge as Chief Executive Officer from December 1, 2026. He succeeds Kiran Ramamurthy, who moves on to lead VML India as CEO. Roy returns to The Ogilvy Group after three decades in brand strategy, marketing transformation and business building. He was previously … Read more
Diwali is usually pictured as a celebration of crowded homes, bright lights and open doors. Dabur Real’s new festive campaign, ‘Real Bonds with Real Greetings’, turns the spotlight on someone who is left out of that picture: a child who cannot leave his house. Conceptualised by TARK Marketing Consultants, the film begins with families getting … Read more
Festive getting-ready in India usually follows a familiar order: outfit first, makeup next, skincare last, if there is time at all. The Face Shop wants to flip that sequence with its new Diwali campaign, ‘Glow Before You Go’, which puts skincare at the very start of festive preparation. Link: https://www.instagram.com/reel/DejXEwLO8Qy/?utm_source=ig_web_copy_link&psln=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA== The campaign ties Korean skincare … Read more