Diwali is usually pictured as a celebration of crowded homes, bright lights and open doors. Dabur Real’s new festive campaign, ‘Real Bonds with Real Greetings’, turns the spotlight on someone who is left out of that picture: a child who cannot leave his house.
Conceptualised by TARK Marketing Consultants, the film begins with families getting ready for the festival. A group of children then decide to visit their friend, carrying paper crackers, balloons and a Real Greetings pack. Together, they recreate the festive experience for him, right where he is. The story rests on the children’s simple gesture and the idea of including someone who cannot take part in celebrations outside the home.
Mayank Kumar, director marketing, Dabur India, says Diwali is a celebration of relationships, togetherness and the small moments that bring happiness. He adds that the film aims to capture the warmth and joy that make the festival special for families across India, with the belief that the best festive moments are the ones shared with loved ones.
Monisha Prasher, G.M. Marketing – Foods, Dabur India, notes that Real has long been a trusted part of family moments. According to her, the new film builds on that emotional connection by celebrating the traditions and relationships that make the season memorable, helping Real become part of people’s celebrations as they come together to share happiness and create lasting memories.
