Rebel Foods has partnered with Naturals Ice Cream through its brand development initiative, Rebel Launcher, to grow the ice cream brand in India’s food delivery market. Naturals is now live across 77 Rebel Foods cloud kitchens nationwide, with further expansion planned in Chennai, Hyderabad and Punjab in 2026.
The tie-up combines Naturals’ legacy of quality and natural recipes with Rebel’s cloud kitchen infrastructure, technology and operational scale. Since a pilot launch in Delhi in 2020, the brand has expanded its menu and added popular flavours to Rebel’s digital platform. It is now present in Bengaluru, Gujarat, Hyderabad, Kolkata and Delhi NCR, among others. Rebel Launcher has helped Naturals, known for its three-ingredient philosophy of fruit, milk and sugar, speed up go-to-market and use data-driven insights to optimise performance.
Ankur Sharma, Co-founder at Rebel Foods, says Rebel Launcher is meant to build a collaborative food brand ecosystem, helping brands enter new geographies without wasting resources. Siddhant Kamath, Director at Naturals Ice Cream, says the partnership has helped the brand reach more people while protecting its reputation, and he sees it as a long-term strategic association.
Rebel Launcher lets partner brands grow on capital-efficient models with access to Rebel’s cloud kitchen network, supply chain and technology. Its partners include ITC, Taco Bell, WOW! Momo and Papa Johns.
