Noise and Gaana have launched the Noise Buds R1 (Gaana Edition), a co-branded version of the wireless earbuds that comes bundled with a one-year Gaana Plus subscription. Priced at Rs 1,399, the package includes a subscription worth Rs 799, offering ad-free listening, offline downloads, HD audio and access to podcasts.
On the hardware side, the earbuds deliver up to 40 hours of combined playtime with the charging case, along with 11mm dynamic drivers and quad microphones with Environmental Noise Cancellation. The InstaCharge feature gives up to 120 minutes of playback from just 10 minutes of charging.
Yatish Mehrishi, CEO of Entertainment Network (India), said the launch brings great sound and premium music into one seamless experience, and marks a deeper step in the partnership as both brands work to make high-quality music more accessible and affordable across India. Utsav Malhotra, COO of Noise, said the company believes premium technology should be accessible to everyone, and the Gaana tie-up extends that philosophy from sound to the music experience itself.
The partnership will also see Gaana subscriptions offered across Noise’s wider product portfolio, with the companies saying the collaboration could reach 2.5 million consumers by the end of 2026. The Noise Buds R1 (Gaana Edition) is available on Noise’s official website, as well as the Gaana website and app.
