Shalimar Paints has launched ‘Diwali Ka Har Rang Khoobsurat’, an AI-powered Diwali film that tells the story of the festival through a child’s eyes. Part of the brand’s larger ‘Har Rang Khoobsurat’ campaign, the film celebrates the colours, emotions and shared moments that make Diwali about much more than lights.
Through the child’s perspective, the film brings alive familiar Diwali moments: decorating homes, making rangolis, lighting diyas, exchanging sweets and seeking elders’ blessings. It also captures the thrill of fireworks and the warmth of greetings shared across the neighbourhood, reminding viewers that the festival is about sharing joy and strengthening bonds.
Kuldip Raina, MD and CEO, Shalimar Paints, said colours reflect the joy of Diwali and the emotions tied to it. He added that colour does more than brighten spaces; it helps create an atmosphere where meaningful moments unfold, reaffirming the brand’s commitment to quality, innovation and the best colour experiences for consumers.
The film weaves the brand’s unique shades into familiar Diwali settings, showing the palette through colours that naturally belong in people’s homes and celebrations instead of presenting it as a standalone colour palette. With over 120 years in the Indian paint industry, Shalimar Paints uses the campaign to reinforce its belief that colour is central to how people experience and personalise their spaces, making the brand a part of the celebrations and memories created within their homes.
