CP PLUS has officially signed Bollywood actor Ranveer Singh as its new brand ambassador. Through the collaboration, the security and surveillance brand is giving a smarter, AI-powered spin to its culturally resonant tagline, “Upar Wala Sab Dekh Raha Hai”.
The new campaign marks a shift in the brand’s message. While the original “Upar Wala Sab Dekh Raha Hai” idea centred on passive surveillance, with cameras recording footage, the Ranveer Singh campaign highlights active, intelligent protection. It puts the spotlight on AI analytics, real-time alerts and stronger cloud data privacy.
The campaign also leans into “Make in Bharat”. CP PLUS stresses its commitment to the government’s Make in India and Atmanirbhar Bharat initiatives, showcasing indigenous security technology manufactured at its facility in Kadapa, Andhra Pradesh. This gives the brand a clear local-manufacturing story alongside its technology upgrade.
CP PLUS management said Ranveer Singh’s high energy, dynamic presence and authentic reach make him the right fit to make home and business security relatable, engaging and essential for every Indian household. By pairing a familiar tagline with a widely loved face, the brand aims to move security from a distress purchase to a everyday necessity.
