The mandate will focus on strengthening Nikon’s corporate and brand reputation, leadership visibility, media engagement and connect with India’s growing creator ecosystem.
Nikon India Pvt. Ltd., a wholly owned subsidiary of Japan-based Nikon Corporation, has appointed 80dB Communications as its strategic communications partner following a competitive multi-agency review.
The integrated mandate will cover corporate and brand reputation, earned media, product communications, leadership profiling and creator engagement. The partnership aims to strengthen Nikon’s presence in India’s evolving visual storytelling landscape, building on its imaging legacy and expanding portfolio, including its mirrorless Z Series and capabilities enabled by RED digital cinema technology.
80dB will also work towards enhancing the visibility of Nikon India’s leadership, strengthening relationships with photographers, filmmakers and technology media, and engaging with the country’s expanding creator community. Reputation monitoring will form another key part of the assignment.
Commenting on the partnership, Sajjan Kumar, Managing Director, Nikon India Pvt. Ltd., said the imaging landscape is evolving with the growing popularity of video and cinematic storytelling. He added that Nikon is focused on expanding its imaging capabilities and making advanced technology accessible to a wider creative community.
Abhilasha Padhy, Co-founder and Joint Managing Director, 80dB Communications, said the agency looks forward to bringing Nikon’s innovation into conversations around India’s growing creator economy through meaningful storytelling and stronger media and creator relationships.
Founded in 2015, 80dB Communications is an integrated reputation management advisory headquartered in Gurugram, offering services across traditional, digital and social media. The agency has received several industry recognitions, including being named among PRovoke Media’s 13 Best Agencies in India and South Asia in 2026.
