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Day: November 6, 2026

Signify Launches #HarDiwaliPhilipsWaali Campaign Celebrating Three Generations of Diwali

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Signify has rolled out its Diwali campaign, #HarDiwaliPhilipsWaali, tracing how Philips lighting has evolved inside Indian homes across three generations. The idea is simple and relatable: a celebration that stays constant while the lights around it change. Link: https://www.instagram.com/reel/DfXJbiRNk17/?utm_source=ig_web_copy_link&xtok=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA== The campaign film moves through the 1970s, the 2000s and the present day, following young couples … Read more

Nikon India Appoints 80dB Communications as Strategic PR Partner

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The mandate will focus on strengthening Nikon’s corporate and brand reputation, leadership visibility, media engagement and connect with India’s growing creator ecosystem. Nikon India Pvt. Ltd., a wholly owned subsidiary of Japan-based Nikon Corporation, has appointed 80dB Communications as its strategic communications partner following a competitive multi-agency review. The integrated mandate will cover corporate and … Read more

Beyond the Lights: Why Diwali Is a Moment for Brands to Rethink Pet Wellbeing

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As India celebrates Diwali, pet-care brands have an opportunity to take the conversation beyond festive promotions and champion animal wellbeing. By Prateek Dayal, Royal Canin Diwali is a time of lights, celebrations and togetherness. But for many pets, the festivities bring a very different experience. While families enjoy fireworks, dogs and cats often struggle with … Read more