Mankind’s PetStar has rolled out “Picture 10 Lakh* Ki,” a campaign that links online participation with offline pet retail. Announced from Mumbai on 9 November 2026, the initiative features PetStar Alpha products and invites consumers to visit participating pet stores and join the contest.
The mechanics are simple. Pet parents visit a partner store, take a selfie or shoot a reel with their pet and a PetStar Alpha pack, then share it on Instagram, tagging @petstar.in. Prizes include smartphones and smartwatches, with an advertised prize value of ₹10 lakh. Winners were announced weekly, with close to 50 recognised in each round.
What sets the campaign apart is its online-to-offline design. Instead of keeping engagement on social media, PetStar uses digital platforms to drive footfall to local retailers. That supports the pet store ecosystem, which Dr Piyush Prashant, Head of Mankind Petcare Pvt Ltd., describes as the strong retail foundation of the pet care industry. The aim, he said, is a direct link between online participation and store visits.
Response has been encouraging, with entries rising over the recent weekend. PetStar has extended the contest finale to give more pet parents time to take part. For the brand, the campaign is a test of how digital engagement can work alongside traditional retail, bringing pet brands, retailers and pet parents onto one common platform.
