Decathlon India has launched the third edition of its impactful “Play Your Own Way” campaign, challenging traditional definitions of athleticism just in time for International Women’s Day. The initiative boldly asserts that an athlete isn’t defined by gender but by the courage to move, compete, fall, rise, and persist.
The campaign centers on a compelling film showcasing women engaging in diverse sports including running, swimming, yoga, and fitness. Its core message dismantles labels and encourages women to embrace sports without limitations or societal constraints.
“Play Your Own Way is a revolutionary movement that continues to inspire women to face every challenge in their lives and be victorious,” says Sankar Chatterjee, CEO of Decathlon India. The company is also celebrating its internal #HeroesofDecathlon initiative, highlighting female team members who lead with confidence while embracing active lifestyles.
Beyond the campaign, Decathlon is committed to providing quality performance gear specifically designed for women athletes. The company aims to foster an inclusive sports culture where women are recognized not only as athletes but also as leaders and colleagues.
The campaign directly addresses the persistent barriers women face in sports participation, aligning perfectly with Women’s Day’s mission to accelerate gender equality. By promoting movement without limitations, Decathlon invites all women to experience the joy, empowerment, and achievement that comes through sports.
This initiative represents Decathlon’s ongoing commitment to inclusivity in sports, encouraging everyone to participate in physical activity regardless of gender, skill level, or background.
