This Children’s Day, Better Nutrition launched “Let’s feed our kids Better,” bringing together voices from sport, cinema, food, medicine and parenting to tackle hidden hunger in children. Olympic medalist P.V. Sindhu, actors Varun Dhawan and Soha Ali Khan, and MasterChef Pankaj Bhadouria were joined by doctors and more than 20 parent creators, all sharing the message on the same day.
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Sindhu and Dhawan sat down with groups of children to explain biofortification in simple terms, and Dhawan spoke about why a child’s first 1,000 days matter most. Soha Ali Khan discussed bringing biofortified farming to the Pataudi family farms. Bhadouria showed how everyday Indian meals can carry more nutrition without changing a single recipe.
The problem often hides in plain sight. According to NFHS-5, two in three Indian children aged six months to five years are anemic, and the Comprehensive National Nutrition Survey found that nearly one in three adolescents is zinc deficient. These gaps appear even in children who eat three meals a day.
Better Nutrition’s answer is biofortification, which uses conventional plant breeding, not genetic modification, to grow crops that naturally carry more iron and zinc. Founder Prateek Rastogi says the fix should be food, not medicine. The brand is the consumer arm of Lucknow-based Greenday Farmer Solutions, which works with over 24,000 farmers, and sells atta, rice, dals and millets on Blinkit, Zepto, Swiggy Instamart, Amazon and betternutrition.in.
