Reliance Consumer Products has announced a dynamic new campaign for Campa Energy, with the television commercial set to premiere strategically before the Champions Trophy final. The campaign specifically targets today’s youth and their active, fast-paced lifestyles.
Prasoon Joshi, Chairman and CCO of McCann Worldgroup, explained the creative vision: “Young India runs on spontaneity, speed, and style, and this new campaign for Campa Energy captures that essence in a fun, engaging, and full-of-life manner. Every sip of Campa Energy encapsulates a quick burst of energy and an unwavering attitude to keep pushing forward.”
The innovative commercial transforms everyday urban chaos into extraordinary moments, deliberately designed to resonate with ambitious youth who embrace challenges. What distinguishes this advertisement is its unique blend of real-world action sequences with animated elements, all powered by a catchy anthem that encourages constant movement and energy.
Ketan Mody, COO of Reliance Consumer Products, emphasized the campaign’s strategic importance: “As Reliance Consumer Products continues to scale its operations, we are excited to unveil the Campa Energy TVC, which will be amplified across TV, digital, outdoor, and print platforms. This campaign reflects our commitment to bringing products that cater to the needs of hardworking Indians always on the move.”
McCann Worldgroup conceptualized the campaign with a creative team led by Ashish Chakravarty, Sambit Mohanty, and Anshuman Singh. Director Avnish brought the vision to life in collaboration with Native Films, with Arshneet Bhumra and Jeet Kalra managing the film production aspects.
