JioStar, the official broadcast and digital partner for TATA IPL, has unveiled its ‘Yahaan Sab Possible Hai’ campaign for the 2025 season. The campaign showcases the tournament’s wide-ranging influence and ability to connect with diverse audiences through a series of films, some directed by acclaimed filmmaker Nitesh Tiwari.
The star-studded campaign features cricket icons MS Dhoni, Rohit Sharma, Hardik Pandya, Suryakumar Yadav, Virat Kohli, Sanju Samson, KL Rahul, and Rishabh Pant across multiple films.
“At JioStar, we believe in limitless possibilities, and the TATA IPL 2025 is the perfect stage to showcase them,” said Vikram Passi, Head of Marketing at JioStar Sports. “For 18 years, it has been more than just cricket; it’s been a cultural force, uniting millions and bringing the nation to a standstill.”
The first film, “GOAT vs YOAT,” features Dhoni and Samson debating about young prodigy Vaibhav Suryavanshi. Dhoni noted, “The TATA IPL has consistently been a springboard for talent where we have seen many emerge on the big scene.”
Rohit Sharma and Hardik Pandya appear in another film highlighting Mumbai Indians’ team spirit. Sharma emphasized the “belief that exists between us in the team,” while Pandya spoke about wearing “the Mumbai Indians badge with immense pride.”
The campaign reinforces IPL’s position as a platform where emerging talent can share the spotlight with established legends.
