Taboola has reached a ten-year milestone serving advertisements on select Microsoft properties and is now expanding this relationship. The native advertising company will extend its services beyond MSN and Microsoft Edge to include Outlook and other applications within the Microsoft 365 productivity suite.

For the past decade, Taboola has powered advertising on Microsoft’s digital properties including MSN, one of the world’s most-read news destinations, and the AI-powered Microsoft Edge browser. This expanded partnership will give advertisers access to Microsoft’s broader ecosystem of productivity applications.

Taboola’s AI-powered technology helps digital properties monetize and increase user engagement across websites, devices, and mobile apps. Advertisers can connect with nearly 600 million daily active users in brand-safe environments.

“Reaching a decade serving ads with an industry leader such as Microsoft is an incredible milestone,” said Adam Singolda, Taboola CEO. “This expansion gives advertisers access to premium destinations that reach people throughout different parts of their day while they’re actively engaged.”