Kingfisher Premium Packaged Drinking Water has secured an impressive sponsorship portfolio for the 2025 IPL season, partnering with seven of the league’s ten franchises. The United Breweries brand, part of the HEINEKEN Company, will sponsor Mumbai Indians, Royal Challengers Bengaluru, Punjab Kings, Sunrisers Hyderabad, Lucknow Super Giants, Rajasthan Royals, and Kolkata Knight Riders.
This strategic alliance represents one of the most extensive multi-team sponsorships in the tournament’s history, giving Kingfisher dominant visibility across most IPL venues nationwide. The partnerships will feature prominent branding, comprehensive stadium activations, and interactive fan engagements throughout the teams’ home fixtures.
“The iconic Ooh La La is back, bigger and better than ever!” exclaimed Vikram Bahl, Chief Marketing Officer at United Breweries. “We are beyond thrilled to partner with some of the most popular and energetic teams. Through these partnerships, we are enhancing fan experiences and celebrating the Good Times with millions of cricket lovers.”
The brand plans to amplify its connection with cricket enthusiasts through innovative ground-level and digital consumer activations, including exclusive meet-and-greet opportunities with players and merchandise giveaways.
This expansive sponsorship strategy aligns perfectly with Kingfisher’s long-standing association with cricket while strengthening its market positioning in the competitive packaged water segment during India’s premier sporting event.
