Renowned advertising professional Santosh Padhi has established a new independent creative agency called Into Creative, aiming to address what he perceives as a leadership vacuum in the industry. The venture launches with a team of six co-founders, including CEO Ayesha Ghosh.
“Many seniors are leaving the industry with insufficient creative leaders remaining to guide brands,” Padhi explained. “I want to attempt brave, cutting-edge creative work—whether successful or not, I’ll know I tried when the industry needed it most.”
Into Creative’s mission centers on developing “Big Directional Ideas”—transformative concepts that penetrate deeply into brand ecosystems rather than merely existing within communication campaigns. These foundational ideas will guide all brand touchpoints from advertising and social strategies to app design and technological innovations.
The leadership team includes Padhi as CCO and chairman alongside five co-founders: Ayesha Ghosh (CEO), Yogesh Rijhwani (Creative Lead), Tania Dey (Strategy and Digital), Namrata Gosavi (Design and Digital), and Gargi Vegiraju (Business Lead). The team previously worked together at Wieden+Kennedy India before it ceased advertising operations in December 2024.
The agency will officially launch in Mumbai on March 30, 2025—Gudi Padwa/Ugadi festival—symbolizing new beginnings. Several client partnerships are currently being finalized and will be announced soon.
