Publicis Groupe South Asia has appointed Paritosh Srivastava as CEO of BBH India, in addition to his current roles as CEO of Saatchi & Saatchi India, Saatchi Propagate, and member of the Groupe’s South Asia leadership. He will work closely with BBH’s MD Himanshu Saxena and CCO Parikshit Bhattacharyya to drive strategic growth. Joining him is Snehasis Bose as Group Chief Strategy Officer for BBH India, who retains his strategy leadership at Saatchi. These appointments signal a strong push to elevate BBH India’s creative and strategic capabilities under Publicis’ Power of One model.
